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Henkel brand collaborates with Dr. Lindsey Zubritsky to educate consumers about the impact laundry can play in sensitive skin care routines.
April 24, 2024
By: Christine Esposito
Editor-in-Chief
Henkel-owned laundry detergent brand All free clear is partnering with Dr. Lindsey Zubritsky—a board certified dermatologist and popular social media “derm-fluencer”—as the brand's first chief dermatology advisor. According to the detergent brand, with only one-third (35%) of consumers surveyed considering laundry as part of their skin care routines but nearly half (49%) reporting having sensitive skin, there is a gap between laundry and skin care that needs to be bridged. I...
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